Great business ideas are all around you. Just open yourself to the possibilities, and you’re bound to find a winner. To start your search for that drop-dead idea that’s going to set the world on fire, start with the following sources. Culled from marketing guru Al Ries, chairman of Roswell, Georgia-based marketing strategy firm Ries & Ries and co-author with Laura Ries of 22 Immutable Laws of Branding, and business trendwatcher Perry Lowe, professor of marketing at Bentley College in Waltham, Massachusetts, these can be the first steps in your search for the business of your dreams.

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