As an angel investor, I get at least an email every day from someone who promises me riches and glory if I am just to part with money and spend my time and attention in supporting them. I have invested in very, very few of these people and made many of them sad and some even angry.

Still, I have done over 50 angel investments (and in NordicMakers we have done way over 100) and love helping startups. There is a lot of info out there on how to do a great pitch deck, understanding that investors are busy and how to get their attention. But people still seem to fail to understand that investors are people and that finding your investor is like finding a co-founder. It is not “a numbers game” and about terms or money.

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